About

Hi, I’m Jen. In May 2024, I became a widow.

My husband Jack and I were on a dream trip to Greece when he woke me clutching his chest. We were on a remote island with no emergency services. I ran for help—but within minutes, he was gone.

I had to navigate international logistics, tell our kids—his, 16 and 18, and mine, 14—and fly home alone.

Losing Jack was the most devastating moment of my life—but not my first major life shift. Life has thrown me my share of curveballs – divorce, blending families, addiction, widowhood. Been there. And I have learned that connection is not just helpful—it’s survival, because there’s nothing more powerful than talking to someone who truly gets it – someone in it with you, or someone who’s made it through.

So, I started It’s Lifey – a way to connect those moving through life’s hardest chapters, starting with widowhood.

Because the antidote to loneliness is community. And I’m here to build one.

Jen Newberg, Founder

Jen is a communications and partnerships executive, both in the for-profit and non-profit space, with experience leading mission-driven campaigns for brands like T-Mobile, Purina, Dove, Planet Fitness and more. Her superpower is connecting people, and she specializes in building authentic, value-based connections. Drawing from her own journey through life transitions, Jen founded It’s Lifey – to connect people going through major life shifts. She believes there’s no playbook for life—but with community and shared experience, we can find our way through.